Project Introduction

[The only big event in the 2019 tea drinking industry: Why did Taiguoyin light the landmark of Ice Ci]

2023水果界唯一大事件:泰果隐士为何要在盛夏点亮冰城地标?
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Product Case

5.20 is a big day, and the location is the highest tower in Asia on Changjiang Road: the Dragon Tower. The protagonist is Thai fruit tea.
When the tea industry fanatical Thai hidden on May 20 summit Harbin Dragon Tower, and the industry is the first to light Harbin landmark "small waist" tea brand, this custom for women's red drink quickly became the focus of attention inside and outside the industry.
The concern of the tea industry is that "lighting up Harbin's landmarks" is a big hit in the market. So where did this tea come from? The curiosity of the outside world is that the brands that have always topped Harbin Tower are the leading names in various industries. Is there such strength and strength in tea Taiguo? In any case, the tea Taiguo secret summit Harbin Tower, lighting Harbin landmarks, has actually created a wave of brand events hot topic.
1, Harbin landmark spread covers direct urban young people
Nowadays, when it comes to "small waist", everyone knows that it is Harbin landmark-Harbin Tower! This is the tallest tower in China in the center of Harbin, with Wanda and Sun Island. It is a well-deserved CBD bustling area in Harbin. It integrates tourism, leisure and entertainment, fashion consumption, and urban white-collar workers and young people. One of the attractions.
Then, it can be imagined that on May 20th, the Chatai fruit hidden in Harbin Tower will be climbed by the romantic opportunity of the day. Not only will it be stunning and shiny on Harbin landmarks, but it will break the precedent of the tea industry in one fell swoop and become the first in the industry. The brand that lights up the "small waist", It can also spread influence in brand exposure and cover young people in the city. Under the beautiful vision of a small waist city landmark, the upcoming "May 20" Summit, It is destined to make the tea Thai fruit hidden in the fashion tea brand deeply imprinted in the hearts of more young people.
2, brand exposure scratching urban women's quality leisure trend
In the competitive circuit of new tea drinks, most brands have always liked to target the broader "young people" as their target group, and the consumer market is also accustomed to positioning the group of customers based on age division. With the opening of the market with a new type of refined fruit tea, with health and beauty as a leisure drink, the tea is hidden, but it is another way to successfully establish the brand status of women's customized drinks with the "life aesthetics of a cup of tea."
Customized for women, tea is hidden in the tea drinking industry in a unique bright spot, but also let the brand convey a clear positioning of the crowd. Today's urban women are economically independent, intellectual and elegant. They need to choose a consumption method that matches their taste and style in their leisure life. Tea Tai Guo Yin positioned the product as a refined fruit tea, emphasizing the functional attributes of green, health, beauty, and beauty of the drink. It combined women's elegant taste in life with a cup of flower and fruit tea to complement each other and have no sense of violation. Naturally, it can win the favor of urban women and become popular in the market.
3, elegant for you a cup of tea exclusive aesthetic custom-made
The tea and fruit hidden from women's psychology is not only about "life aesthetics" in the leisure time of a cup of tea, but also about the "aesthetic" meaning of the brand action to light up Harbin landmarks. Time is May 20. Such a romantic "table day"; The location is a "small waist" as a Harbin landmark and an image card of Ice City!
Taiguoyin uses hand playing lilac tea as its main line, supplemented by 11 major beverage series such as enzyme tea, cold tea, and fruit tea. Moreover, in addition to good taste, beauty, tea and fruit hidden drinks for women also "custom" a drink function-slimming! Wait until "May 20" day, when the "life aesthetics of a cup of tea" around the light waist that graceful posture, tea Tai Guo Yin will set off a wave of tea consumption leisure "slimming" boom? It's worth looking forward to!
Some people in the industry said 2019 is the new tea "back to the original" year. With high-quality, green tea, fruit, and flowers as the raw materials for drinks, the tea and fruit tea drink made by the master can be easily popular in the market. Is it not because people are eager for a cup of tea to return to nature and healthy enjoyment? The lighting of Harbin landmarks, it may as well be seen as the tea Tai Guo Yin led the industry to return to the original "a high call"!
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